White House Essay Example for Free

White House Essay

Tim OBrien’s The Things They Carried Paper Essay Example for Free

Tim OBriens The Things They Carried Paper EssayIntroduction The Things They Carried by Tim OBrien is replete with several themes in the floor but this paper will fishing gear the particular things that OBriens characters carry, whether literal or figurative. As one reads through the novel, the reader sees the different emotional load that each of the character carries and which pay off hindrances to the way they behave in battle and even by and by they go back to their profess homes. ThemeIn particular, this paper looks into the theme of mental baggage that each man brings into the war, whether they are objects or beliefs, which basically hinder them from functioning effectively in battle. III. Characters Burdens and Anxieties Starting off with Henry Dobbins, who may be tho a minor character who even exhibits a kind and gentle spirit, yet is found to be superstitious as he carries his girlfriends pantyhose around his neck. This can be funny as one reads it first, but there is this firm belief on his part that this practice will treasure him wherever he goes. The pantyhose, thus, becomes a thing that literally is carried by Dobbins all throughout the novel. One main character that ends up tragically because of the emotional sends that he carries is Norman Bowker. He is portrayed as a quiet soldier, keeping things to himself, aggravated when Kiowa dies, prompting him to return to his hometown aloof and restless. He puts up a front, as if nonhing is wrong with him, but this is where he succumbs in the end. His only alternative to unburden himself is when he is able to tell his story, even asking Tim to write his story for him the travails of his life at war. Yet, when the story ends up unsuccessful, Bowker finds no meaning in life at all and eventually kills himself. Another character who carries a burden is Jimmy Cross. This time is starts with a mental burden of thinking about Martha, a girl he loves deeply back in New Jersey. Martha does not return this love at all, yet Cross carries this to war and because of the distraction that this entails, he is not able to save a man who died. Thinking that it was because his fountainhead was preoccupied with the thought of Martha, Cross never forgives himself because of this incident and how irresponsible he is to his men. He tries to come to terms with Ted Lavenders death and seemed forever burthen with this even if he was no longer fighting in the war. He also literally carries compasses and maps during the war. Effect of Emotional Burdens The author demonstrates how silently carrying ones burdens like painful memories can hinder one from enjoying life to the fullest. Cross character is shown to even suspect that the Love signed at the end of Marthas letters is just a figure of speech. Lavenders death is imprinted in Cross mind and heart and this is aggravated again by the item that Cross discovers that in reality, Martha never really cared for him at all. Even Ted Lavender carrie s his anxieties with him in war as he smokes marijuana and takes tranquilizers. In fact, the men in this war carry their anxieties and fear with them, just repressing them because they are in battle. But the preoccupations of their minds and hearts are sometimes even bigger than the battle at hand. In sum, these soldiershave a difficult time in telling their experiences and the repression of their experiences are carried long after the war has been fought. The tragedies and horrors of the war are carried back to their own homes, leaving them distraught all the more. Conclusion Indeed, the story emphasizes the havoc that war brings after they go into battle. These men carry emotional burdens that continue long after they go back to their own homes after the war. The conflicts in their minds continuously eat away on their victims minds for the rest of their lives. Work CitedOBrien, Tim. The Things They Carried. Boston Houghton Mifflin, 1990

Building Design Process

Building Design ProcessAny building, whether it is a storeyed skyscraper or minute cabin moldiness(prenominal) have a externalize end before it is constructed, without a number conception the builders constructing the building would be moderate in knowing what it is they ar going to build unless for example it was government funded for an institution like the NHS, this would suggest it is to do with healthcare such as a hospital or care home. Buildings can have very complex aspirations so a coordinate procedure for the design aggroup to work from is subjective to success, for a successful and high performance building it moldiness be aesthetically pleasing, operational, productive, sustainable, easily accessible, damage- powerful, secure and safe to be in. The main factors that influence the design motion are finance, the lymph nodes need the design, timing and estimated delivery of the travail.The intriguer that is designing the natural pulverisation social uni t must take into the account the financial limits that the lymph g grime has and design the factory unit accordingly making positive(predicate) it can be achieved realistically on the budget provided. The architect tasked with designing the factory unit is able to evaluate whether the build is realistic on the funds available by comparing the design to previous builds they have designed in the ago or by calculating building costs per m2 and volume per unit. It is authorised that the Architect ensures the build is feasible so the budget of the lymph gland is non exceeded although 10-15% of checks costs are paid in fees the Architect must still make the picture cost effective for the lymph gland.In the design process one of the most important factors is the site that the project intends to be built on and the surrounding environment (for environmental concerns) as there could be confidential threats to whether the project can go ahead or not concerning the foundations of the priming coat or the location itself. Obtaining planning acclaim from the local council is the first stage aft(prenominal) acquiring the land to build on so the project can progress. Having a web site Investigation report undertaken of the land proposed to build on volition give an analysis of the subsoil composition, bearing values (maximum pressure on foundation soil that provides adequate safety against rupture of soil mass), risk of befoulment and the presence of water that could caexercising damage under the building such as underground stream and rivers. Understanding the topography of the land to determine whether it is sloping, the actual size, process and understanding the undulation are important to know before building because they could pose serious threats and changes to the original design. Desk top studies can be obtained to show the land history on ordnance survey plans dating back to the 1800s and the NCB (National Coal Board) can be contacted for mining reco rds of the land. The Architect could also look on the outflow Risk Environment Agencys website and use the postcode of the land to see whether the playing field is prone to flooding, previous Ordnance Survey plans and drawings are other methods the Architect could use to understand the area better.There would be no point in building the clean factory unless the Clients need were not going to be met so it is indwelling for the Architect and the design police squad to deliver for the client exactly what they are paying them for. As the building is a factory unit it testament most likely be being built for industrial use therefore requirements such as parking spaces must be do relation back to the required amount. The Client may also want their unfermented factory unit to be sustainable and want to reduce the amount of pollution created in the building process so that should try to be kept to a minimum by the workers. Special requirements may be necessary by the client such as functions rooms for meeting, welfare facilities and a canteen for employees working at the new factory unit.The Design of the new factory unit must be structurally stable and have exhaust integrity with materials appropriately selected meaning it is equipped with fire fighting and preventing equipment such as fire extinguishers and fire doors which can hold back a fire for up to half an hour. As part of attaining planning permission for the build the council must deem that it blends in with the surrounding structures which is usual dependent on whether the building is of a similar size, scale and height to others nearby whilst complementing the streetscape.Environmental impact can be estimated afterwards taking an E.I.A. (Environmental Investigation Agency) assessment which determines the impact on the local and natural environment of building work taking place, biodiversity issues such as flora and wolf (animals in a specific region or area) can also be intercommunicate afte r the assessment.It is likely that the Client exit want the new factory unit completed as soon as possible however this creates pressure on the design phase so an agreement must be came to as to when the project can realistically be completed after all initial issues in the design process have been addressed so the building is near perfect. A lack of planning in the design phase as a result of haste from the client fashion an unrealistic timescale is created and the building fails to deliver along with the failure for the work load to be scheduled effectively. It can take up to three months for the design and approval to be made along with another month for tenders to be submitted ( affirmers estimates of costs), depending on the scale and complexity of the design it can take anything from 6-24 months for the build to be completed.P2) excuse the roles and responsibilities of the design teamIn a typical design team the Architect is the main leader and is pivotal to the success of t he project, the other members of the design team include the Client, Interior Designer, Landscape architect, Building services engineer, Clerk of works, Structural Engineer, Resident engineer, Quantity surveyor and the main contractor paid to carry out the work. In a design team, confabulation is paramount to having a successful project which is why all members should be transparent with the exchange of information puff in the right direction at the same time to ensure the project work is carried out as intended to minimise mistakes.An Architects responsibility in the design team is primarily to satisfy and understand the Client whilst communicating effectively with the rest of the team so that the project will be completed in a suitable timescale and cost effective to the client. The Architect is paid to understand the clients brief and develop a plan on how to meet the needs of the client whilst maintaining the new development is sustainable for the good of the environment. It i s important for the Architect to produce a design that can realistically be constructed which does not infringe anyones health and safety. An understanding of Health and Safety legislation such as the Health and Safety at Work Act 1974 is essential so there is a prevention of accidents in the workplace. They are responsible for the management of the design process and select specialists in their specific areas the architects must co-ordinate the input from the design team and ensure it works together.A well-mannered Engineers role in the design team is concerned with what is happening below the ground, the foundations and the final touches. How these factors can affect the new factory unit that is being built there is determined by the Civil Engineer who will have a good understanding of them. It is the Civil Engineers responsibility to undertake the Site Investigation report which thusly allows them to analyse the sub soil complexity in turn determining what foundations and subst ructures are needed for that specific area before building work begins. The groundwork structure is approved by the Civil Engineer so it is suitable for the new factory unit alongside including essentials for the employees that will use the building such as roads, footpaths, parking spaces, under passes, tunnels and bridges for ease of access to the unit. Drainage below the ground of the new unit is also accounted for by the Civil Engineer with traffic management taken care of after a highways and transportations assessment of the surrounding area is undertaken.The CDM Co-ordinator is responsible for the design and construction safety issues associated with the factory unit, they have a deep understanding of the relevant Health and Safety legislation related to the project which helps them prepare and maintain a CDM file of all the Health and Safety incidents including accidents. An F10 form is produced which informs Health and Safety Executive that there is a new project going ahe ad, Health and Safety then have the right to turn up and visit a site, they can then advise as to what needs to be changed to increase safety, the Health and Safety inspectors also have the authority to hand out fines accordingly.Quantity surveyors are assigned their role by the Architect and are effectively accountants for the building work it is their responsibility to estimate how much the materials needed for the building work to go ahead are going to cost the client. The Quantity surveyor can advise the Architect and the client on the cost of the job and re-evaluate the cost during the project in case it does not all go to plan. The Q.S. can help the client to keep within their budget perhaps by using cheaper materials opposed to the intended ones used in the initial design. A Bill of Quantities (BOQ) is prepared which is a document consisting of a list of materials needed for the construction work and their estimated quantities (costs). The Contractor tenders against the Bill of Quantities prepared by the tenderer giving their prices for what is listed, the offers are compared in hunting lodge to see whether they are good or poor value and the eventual tenders are negotiated for the best solution.The Structural Engineer is tasked with making sure the building is structurally sound and safe for the inhabitants, safety is paramount to the Structural Engineer because if the structure of the new factory unit is not designed to live on the forces that will be imposed on the factory it could prove disastrous for pile working inside who are at a heightened risk of injury. It is essential for the Structural Engineer to make best use of the funds that are available to them in making the new factory unit cost effective they must provide the correct materials that complement the design specification such as the right bricks, concrete and wood. Structural Engineers are employed by the contractor depending on the contract of the job and can work closely with the C ivil Engineer to understand the feasibility of the building.(P3) The production team working on the proposed new factory unit will include the Main Contractor, Managing Director (MD) of the Main Contractor the Managing Director is accountable for Head Office Admin, Contract Managers and the outside contractors and consultants. The Site manager is accountable to the contract managers but is accountable for the site personnel, sub contractors, trades foremen and the ganger.Site personnel such as the engineers are responsible for the planning and schedules of the project such as projecting when concrete pours will take place, they are usually housed in on site cabins with internet access for ease of communication with other members of the construction team. Alongside their planning duties, engineers are often turned to when a problem arises and are expected to resolve that problem as unbendable as possible in order to keep the project on-track for completion.Site administration making sure all necessary paperwork is completed and the security team are there to deter people trespassing or thieving from the site. Sub Contractors include plumbers, electricians, roofers, scaffolders, glazed glass fitters, cladders, road layers and sewage contractors. Trades foremen are in charge of bricklayers, joiners, plasterers and painters. Gangers are made up by the general labourers, concreters, drain layers and plant drivers (JCB diggers, excavators, dumpers and rollers).P4) Describe the legal implications that may arise from poor or miscommunications bear on the projectIn the Production Team it is very important that the members communicate so that legislation is obeyed and work is not completed incorrectly which provokes claims and slows progress in the build. As a result of miscommunication claims for misinformation or carrying out abortive work can be made if you can justify the extent and basis of reasons why, these could be for example, day to day errors that are uncov ered which can now be rectified and clarified with instructions or variations orders.More serious breaches of negligence or failing to fulfil contracted obligations are a tort in law and will result in legal actions. Most professional people have indemnity against design risk and sometimes losses are recovered from insurers. Any client entering into a contract situation with builders must ensure insurance for loss is covered also the builder has public liability insurances alongside insurance for their employees and for the works.M1) Explain how the RIBA plan of work provides an effective and structured framework for the design process in complex projects and how it is sometimes modified or not strictly followedThe RIBA (Royal Institute of British Architects) plan of work 2013 provides a structured framework for the design process of new buildings it provides both the stages for the design and construction phases of projects. Although Architects will have the necessary qualification s that indicate to clients and their employers that they are competent seemly to head the design team and work on a project, the RIBA plan of work provides guidance for all the phases of the project including the design and construction. With a structured plan everyone involved in the project knows there role and can continue with it whilst the rest of the project continues to progress, the Architect will maintain full control of the plan but has a better understanding of who is doing what and what is being done at what time.The first section covers stages A + B which consist of the Appraisal and Design Brief. Clients needs + requirements are taken into account alongside the budget, purpose group of the building, numbers of people using the building, accommodating visitors, parking, site access, land suitability, site investigation reports, word form and whether there is a slope/undulation.Stage C is the Concept. Design proposals and concepts must be agreed before any construction work can go ahead and drawings are sketched on feasibility options.Stages D + E are the design development and technical design, final design proposals are developed and substantiate after consultation of previous proposals. The client has options now that they can see all of the detailed designs and are then able to decide on a final design which leads us on to the pre-construction phase of the RIBA plan of work.Stages F, G H being the production information, tender documentation and tender action a design team is put together to produce documentation drawings and specifications ready for tender action. In stage F production information must be prepared and final decisions related to the design work can be made. Drawings, schedules and specifications are finalised after taking all of the new designs into account which are then sent to the Architects, engineers and Main Contractor who are directly involved. Stage G involves the Bill of Quantities and tender documents production u nder the NJCC (National Joint Consultative Committee) procedure for discriminating tendering outlined in stage HStages I, J K revolve around mobilisation placing the contract for production of the building.Stage L is the final gait of the RIBA plan of work and is simply the post construction phase of the project where it is completed and handed over to the Client for use.The RIBA plan of work is especially important for Architects when they are tasked with designing a building that will have a very complex structure it is comprised into three sections containing the feasibility phase, the pre-construction phase and the construction phase. It is not only the Architect that must know the stages of the plan because when changes need to be made and accommodated, the other key players in the team need to be made aware of the developments of the design as it continues. If the key players are not communicating and do not fully understand the changes being made or how they will affect th e structure it can be very detrimental to success.In the feasibility phase the Architect will work with the client in order to understand the requirements of the building and to recommend anything that can improve the building as a whole. It must incorporate buildability which is a term used to describe whether a building can be constructed easily or not and must be financially feasible. In the pre-construction phase the Architect can produce sketches of the layout, design and construction in order for the client to approve what the Architect has designed. Drawings to be submitted to the local authority building control will also be skeletal and when the outline is approved final decisions can be made relating to the design, specification and construction. If changes need to be made they can still be accommodated at this earlyish stage but will incur additional costs, these changes must be noted so that everyone can be informed of them therefore they are pulling in the right direc tion. The plan may not always be strictly followed when there is a deadline that needs to be met and completing a particular stage may be ignored when it is not seen to be necessary to save time.

Evaluating The Sustainability Business Of Hotels In Azerbaijan Tourism Essay

Evaluating The Sustainability Business Of Hotels In Azerbaijan touristry EssayAzerbaijan, as a country situated in the Caucasus has a truly advantageous location for touristry, entirely tourism is non a leading sector in Azerbaijan. The most beta industry here is oil sector as Azerbaijan has very exuberant oil reserves and economy depends and excogitates on the oil industry. Over 90% of annual income comes from our oil industry and the difference between oil industry and the former(a)s is huge. So thats why Azerbaijani political science wants to cover this difference and the best way is to improve tourism sector because we have the potential. Even in the earth tourism is the second biggest industry after the oil sector.Most of the tourists coming to Azerbaijan atomic crook 18 backing travellers and the reason is oil industry again. That is why the hotels are mostly alter in business tourism. There are some hotels that I would like to mention The Landmark Hotel, Hyatt, R amada capital of Azerbaijan, Radisson SAS and parkland Inn. As a best practice in sustainable hospitality experience I would like talk about Hyatt. In comparison with above menti unrivaledd hotels, Hyatt Hotels Baku has a real professional emphasize and prosperous experience in hospitality industry.Contri just nowion to the Body of KnowledgeActually there have been d unitary no studies and researches on sustainability of the hotels in the solid food securities industry in Azerbaijan that made it a challenge to discuss the topic with extremely wish of information given. Therefore, this thesis can be accepted as peerless of the first researches on the sustainability of the hotels in the market, but not in respect to the environment and nature.Research QuestionsWhile working on this topic I am going to find answers to the following questionsWhat is the current situation in hospitality industry?What are the barriers for sustainability of hotels?Which are the ways of breaking the b arriers of hotels sustainability?SWOT analyzeWhat are the recommendations and suggestions for sustainability?MethodologyThis thesis allow for be done by hermeneutical kind of research as I am going to search existing literature, statistical reports, articles, etc. While reviewing these materials I will analyze and gather all necessary information and give a final report on sustainability of hotels.In order to get intended information about the hotel I have contacted the gross revenue marketing manager of Hyatt Baku Mrs. Bahar Dadashova. So far we had precisely one conference call to inform her about my intention, however in the run of the thesis we will keep in touch.DefinitionsThis chapter gives an overview of the different definitions of sustainable tourism. On the separate hand, some studies done c erstrning kinds of sustainable tourism itself. So far, these definitions give an idea about sustainable tourism and its main factors.Sustainable tourismSustainable tourism developm ent is defined by the Word Tourism Organisation (WTO), as a development that meets the needs of present tourists and host regions while protecting and enhancing luck for the future. It is envisaged as leading to management of all resources in such a way that economic, social, and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, and biological diversity, and life instigate systems (World Tourism Organisation (WTO), 2003). Based on the Rio de Janeiro Declaration on Environment and Development, 12 guiding principles of sustainable tourism are set in the Agenda 21 for the travel and tourism industry ( join Nations Environment Program (UNEP), 2002). In the tourism context, sustainable tourism is often associated with nature orientated tourism or eco-tourism (Eagles et al., 2002) and has become central in the debate on environmentally integrated tourism development (Gssling et al., 2002).Tourism in AzerbaijanSustainability of the hot els in Azerbaijan is very young as the tourism industry itself. The nation of Azerbaijan was established in the early 1990s. Since the establishment economy of the country was depending on oil industry. 95% of the budget was contributed by the countrys oil industry.The best alternative to cut down this dependency on oil in the budget is to develop tourism industry. Azerbaijan has very good potential for tourism high mountains, beautiful forests, ancient history, different historical sites and monuments, lots of artists, poets etc.The Ministry of Tourism and Culture of the Republic of Azerbaijan was established in 2005. One year later Azerbaijan Tourism Institute (ATI) under the Ministry of Tourism and Culture of Azerbaijan was opened. ATI is established in order to cover the lack of qualified staff in tourism sector which is a global issue in world tourism industry as comfortably up.Sustainable Tourism in AzerbaijanAs it was mentioned above tourism sector in Azerbaijan is young co mpared to the other industries. Talking about sustainability of the hotels in Azerbaijan we can only mention very few hotels e.g., Hyatt Hotels Baku, Radisson SAS Baku.The names mentioned above are one of the first hotels in Azerbaijan. They are still operating(a) successfully and still very strong in the market.To go back to the Soviet Union period then we can talk about the Hotel Azerbaijan and Absheron Hotel. Those hotels had a big market share as closely and were very popular at that time. They had been operating for a long time. The sustainability factors wereGood locationContribution by the government vanquish improvement for that timeBest staffSince 2005 these two of the hotels were destroyed one after another and now there are 2 big eddys going on Hilton and JW Marriott.The JW Marriott is replacing Bakus historied Absheron Hotel, which has been demolished, and will be part of a mixed use development intentional by ReardonSmith to include 16 floors of private residences, inspection and repaird apartments, retail and offices as well as the 20-storey hotel. The architects had a number of recognize considerations to balance in their concept location, the high water table, local conventions and successful hotel operations and of course, the clients aspirations for this important building. The result is a unique design that makes a virtue out of augmentressing these potentially competing dictums.The Hotel Hilton Baku, which is being built in Baku on Azadlig Avenue (instead the hotel Azerbaijan), will be commissioned in August 2011. The total area of five- atomic number 82 hotel Hilton Baku is 42,160 square meters. The hotel will consist of 25 floors and 308 rooms. There will be elevators with panoramic views, different restaurants, design and exhibition halls, recreation centre at the 670 square meters, sports and fitness centres and swimming pools in the hotel. A bar, which rotates 360 degrees and covers the entire panorama of Baku, will be locat e on the top floor of the hotel.Hyatt HotelsGlobal HyattI guess this is the only hotel that actually stopped exploitation of the companion related to its policy Global Hyatt has concentrated on high-end segment, but nevertheless it is among the ten largest. In 2007, the chain launched an innovative hotel put up Hyatt Place, where everything is created based on the results of surveys carried out among the discerning tourists. The hotel is not only providing exclusive operate but to a fault tries to make emphasize on its buildings and design.HistoryHyatt Hotels Corporations well-established reputation as an industry innovator provides a wealth of inspiration as the company looks forward to its next era of creative hospitality. Known around the world for its disfigurements Hyatt Regency , Grand Hyatt , Park Hyatt , Hyatt Place , Hyatt Summerfield Suites and Andaz the entire collection of Hyatt hotels and resorts weaves together authentic service with leading technology to offer its leaf nodes unique restaurants, luxury accommodations and distinctive spas. With its new initiatives and design elements continuing to evolve, the next half-century of Hyatt innovation will continue to provide its customers a world of uncommon travel experiences. Hyatt Hotels Resorts opened its first property, a small motor hotel at the Los Angeles Inter field of study Airport, in 1957 and its portfolio quickly grew to include several other modest hotels along the West Coast and in Chicago over the next ten years. In 1967, Hyatt opened its first major John Portman designed hotel, Hyatt Regency Atlanta, in Georgia, which featured a space-age design with a dramatic, 21-story atrium lobby. The revolutionary architecture spawned scores of atrium lobbies around the world, effectively changing the course of the lodging industry and reshaping the Hyatt speck as an innovative and significant global hospitality leader.Hyatt successfully distinguishes itself within the competitive hosp itality marketplace with six different brands, each designed to resign experiences attuned to the lifestyles, attitudes, values, and aspirations of the guests for whom it is designed. The 2007-launched Andaz brand is sophistication made simple delivered with a genuine warmth Hyatt Regency enables productivity and revitalization within a responsive, convenient and contemporary environment Park Hyatt , a discreet and refined collection located in fashionable cities around the world, epitomizes modern luxury Grand Hyatt properties are some of the most architecturally dramatic hotels in the world, offering stunning design and a myriad of innovative food and beverage concepts Hyatt Place is designed for the 24/7 lifestyle of todays multi-tasking business traveller, and Hyatt Summerfield Suites , a reinvention of the all- suites, extended-stay hotel, features timely amenities and inviting, residential design.As a unified portfolio, Hyatts properties share core values crossways the Hyat t brand exceptional guest service, upscale amenities, popular food and beverage programs, and innovative interior designs that incorporate local art and style. Currently offering travellers a choice of more than 365 hotels and resorts in over 45 countries, Hyatt Hotels Corporation continues to build on its commitment to clients, staff, partners and the environment as it grows its dynamic vision for the future of hospitality.International chainHyatt Corporation is one of the leading hotel companies in North America. Owned by the Pritzker family of Chicago, Hyatt manages or licenses the management of 87 hotels and 16 resorts (with a total of 55,000 rooms) in 83 cities in the United States, Canada, and the Caribbean. In addition to its resorts, Hyatt has also developed other special hotel conceptsthe Grand Hyatt, the Park Hyatt, and classic Residence by Hyatt. Grand Hyatts are large-scale, higher belld hotels located in culturally rich cities, with three in the United States (New Yor k, San Francisco, and Washington, D.C.). Park Hyatts are modelled after small European hotels and are located in Chicago, Los Angeles, San Francisco, and Washington, D.C. The Classic Residence by Hyatt properties offers luxury retirement apartments for rental. Starting in the mid-1990s, the company has also sought growth opportunities in franchising, time-share properties, free-standing golf courses, and casinos.Hyatt Hotels BakuHyatt Hotels Baku consists of 2 hotels -Hyatt Regency Baku and Park Hyatt Baku Hyatt Regency Baku was reconstructed and opened in 1995 second renovation was implemented in 2005 Park Hyatt Baku was open in 1999 and most of the rooms were refurbished with new facilities in 2008Best Sustainable Hotel ChainsInterContinental Hotel GroupSince 2004, this hotels chain became the largest in the world. To date, it owns more than 600 thousand hotel rooms, scattered across the globe. Each year their number is being increased by 5,9%, mainly due to the expansion of Holid ay Inn Express, but also because of the change magnitude number of hotels Crowne Plaza and the emergence in Europe, Staybridge Suites and Indigo boutique hotel.Marriott InternationalThe company claims that every year, growing by 4,7% and in the near future has plans to build 800 hotel and add to the existing 500 thousand rooms 125 thousand more. The Group also promises to invest a lot in pre-existing ones, including the Marriott floor, numerous brands, cover song all niches of the hotel business from budget options for poor tourists to luxury hotels for the discerning VIP-persons.Hilton HotelsRanking as the fourth largest chain, this brand is popular not only with luxury hotels, but also because of the scandalous Paris Hiltons escapades, the former heir to the empire hotel room. The company is known propensity for innovations the first one of its owners have introduced a system of star ratings, equipped hotel with Wi-Fi. However, the chain began to suffer losses, and in 2007 the f ormer owners were forced to sell the hotel business group Blackstone. In 2008 net increased with 300 new sites, and the growth of the company was mainly due to expanses of the United States. But the emergence of the companys portfolio of brands Doubletree, Homewood Suites, and especially the Hilton Garden Inn and Hampton Inn, as well as the construction of Hilton Hotel in eclogue Russia say the desire to start taking over the world.ANALYZING THE general statementHyatt Hotels in AzerbaijanHyatt Hotels Group is focused on enhancing the brand preference by unceasingly improving the performance of their existing hotels and successfully expanding the presence of their brands in select markets worldwide. Smart growth and development is fundamental to achieving these aims. As a company, they add hotels in locations throughout the world where their loyal guests and customers want them to be. Hyatt team works closely with the development partners to ensure their success through innovative a nd efficient design, operational virtue and effective sales and marketing strategies. Hyatt Hotels are focused on the role of development within the organization and have formed a dedicated and undergo global development team. Hyatt Hotels Baku is committed to establishing a reputation as the leading hotel complex in Azerbaijan and the Caucasus region. Their service is known to anticipate, meet and exceed the guest expectations.In order to retain the established position as the market leader in Baku, they focus on the quality of the operation, the physical aspects of both of the hotels, galosh and warrantor as well as creating exciting, innovative and trend setting products throughout.ManagementWidely recognized and industry leading brands of Hyatt Hotels have consistently accepted top rankings, awards and accolades for service and guest experience from independent publications and surveys, including Travel and Leisure, Mobil and AAA. The mission of Hyatt is to provide authenti c hospitality by making a difference in the lives of the people. They focus on this mission in pursuit of the goal of becoming the most preferred brand in each segment that they serve for the associates, guests, and owners. Hyatt Hotels support their mission and goal by adhering to a set of core values that characterizes their culture. Globally, they manage, franchise, own and develop Hyatt branded hotels, resorts and residential and vacation ownership properties around the world. As of March 31, 2010, the companys worldwide portfolio consisted of 434 properties.Sales marketing department of Hyatt Hotels BakuSales and marketing department in Hyatt Hotels Baku consists of 8 employees which are-Director of Sales, Catering Manager, 2 spread Sales Managers, 2 Rooms Sales Managers, Sales Executive and Revenue Analyst. Besides, there can be Sales Admin Assistant, Sales Coordinator, Regional Director of Marketing, Marketing Communications Manager. Hyatts worldwide Sales and Marketing te ams strive to build brand preference and drive revenue to our hotels. Our sales and marketing strategies are rooted in a comprehensive studying of our customer segments, the current dynamics of the marketplace and the most effective use of new technology and media platforms. Hyatts marketing strategy is designed to secure and build brand value and awareness while meeting the specific business needs of hotel operations. Building and differentiating the brand position of Hyatt and our sub-brands is fundamental to increasing Hyatts brand preference and bring, rate premium and related business imperatives. Hyatt is focused on targeting the distinct customer segments that each of our brands serves and supporting the needs of the hotels by fundamental analysis and application of data and analytics. There is a coordinated and integrated communication strategy for the Hyatt master brand and each of the sub-brands across every dispersion channel.Promotion of Hyatt Hotels Baku in the Worl dHyatts Central Reservation System is an important contributor to the performance of the hotels system wide. The system booked 11.8 million room-nights in 2008, representing approximately $2.3 billion in rooms department revenue. Reservation centres are located in the United States, Australia, India, UAE, Germany, Japan and China to provide 24/7 access to prospective guests. Hyatt Hotels work closely with the distribution partners to ensure that they maximize market share across all channels. These include traditional travel agencies (e.g., American Express, Carlson Wagonlit), online travel agencies (e.g., Expedia, Travelo urban center and multiple regional agencies, etc.), opaque agencies (e.g., Priceline, Hotwire) and multiple user-generated sites that link back to Hyatt.com (e.g., Trip Advisor). Hyatt also has extensive marketing partnerships with all global and regional airlines. proceeds knowhowHyatt Baku Hotels offers unmatched vicissitude of facilities and services within on e complex, including business and communication technology, vast fitness and relaxation facilities, an array of dining and entertainment opportunities, shops and offices. The USP of Hyatt Hotels Baku is favourable location and convenient access to select business centres and government offices the only complete lifestyle complex in the city, featuring 2 hotels, office and residential facilities, wide variety of FB Outlets, multifunctional meeting and conference facilities and state-of-the-art Health and Fitness Centre largest global distribution / reservation system largest store of suites present in the city suitable for large VIP government groups.Contribution from the Hyatt Hotels InternationalHyatts properties and preopening sales offices are supported by a network of salespeople in key markets around the world. Sales professionals represent all Hyatt destinations and focus on all relevant market segments e.g., corporate accounts, M.I.C.E. accounts, key wholesalers, travel agen cies and luxury travel specialists. redundant support is provided to hotels with dedicated resources managing programs such as Virtuoso American Express Fine Hotels Resorts. The network includes offices in New York, Chicago, Los Angeles, San Francisco, Washington D.C., Mexico City, London, Mainz, Sydney, Melbourne, Riyadh, Tokyo, Hong Kong, Singapore, Beijing, Shanghai, Bangalore, New Delhi and Mumbai, as well as additional coverage throughout Continental Europe. Each office is responsible for ongoing support of the Hyatt portfolio. Additionally, each office coordinates the presentation of Hyatt and Hyatts sub-brands at important industry resolutions and shows such as ITB, World Travel Market and Asia Luxury Travel Market. Hotels also have the opportunity to participate in annual Hyatt fairs and sales calls coordinated by each worldwide sales office. These events provide the hotels with face-to-face access to Hyatts best existing and potential clients.Competitiveness of Hyatt Hot elsCurrently eight five-star planetary hotels are under construction in Baku. This is not just about attracting well-heeled tourists, as Baku still has a relatively small demand for luxury hotels. It is about making Baku competitive as a mega-event Mecca. Baku will be promoted as a site for conference tourism, Gurbatov, the tourism official, said. Each year, Baku hosts more government-sponsored conferences and other events. But the creation of the appropriate infrastructure luxury hotels, large expo-centres, convention centres, conference halls and stadiums will allow the government to bid on hosting large-scale international events. One 33,800-square-meter exposition centre opened in Baku in May the government has also begun construction of a 60,000-seat soccer stadium. The sprawling 90,071-square-meter Heydar Aliyev Cultural Centre, designed to look like rippling waves, will open in 2013. Attracting sporting events and conferences to these venues is a matter of both the country s prestige and commercial profit from foreign visitors, Gurbatov added. For now, expectations run high that the owners of the new hotel under construction will benefit from their investments assuming that the government succeeds with its conference tourism strategy. Commented Kenan Aslanly, an analyst at Bakus Public Finance Monitoring Centre If this strategy is successfully implemented, the country will win both economically and politically.Jumeirah will be the first new hotel to open in 2011. Jumeirah will have reasonably strong brand awareness in Baku, since a) Dubai is a very familiar weekend / holiday retreat for Azerbaijanis and b) Middle-Eastern and Persian business is growing in Baku due to the development in the city with Dubai as an ideal. Jumeirah is located close to the Presidents Dacha, approx 15 minutes outside the airport (45 minutes from city centre).The President will use this hotel to host visiting diplomatic delegations and Ministry conferences due to the close p roximity to the airport, Buta palace conference centre and to his summer residence / Dacha, where he resides between April October every year. This will affect Park Hyatt, as we currently get the majority of this business. It will also affect Hyatt Regency when it comes to groups and associations (e.g. sport groups) which look for a secluded place with spaces for outdoor activities (pools, golf course, tennis etc), and groups looking for a location outside the city centre to avoid late party nights.The Marriott (80 room inventory) is located close to Jumeirah. Due to a small inventory and inconvenient location, it will not regard Hyatt much, despite being a well known, international brand with an aggressive opening-strategy to drive occupancy. JW Marriott (228 room inventory)will open Q1 2012.Located at Bakus Freedom Square a national symbol and location of military parades as well as the seafront boulevard with the Caspian Sea beyond. This hotel will also have to compete in th e corporate market to carry out occupancy. Hilton will open in June 2011 and is located right next to Park Inn, sea side in the centre of the city. The two hotels have the comparable owner, something which is of great concern for Park Inn. Park Inn opened in 2005, but is still worried about getting a new, international brand as competitor- and has great concerns about losing corporate agreements for companies located around the hotel and group business. Landmark is also very concerned about this new entry on the hotel scene. We think the Hilton will also affect Hyatt Regency, both for groups and transient business. Fairmont is the largest of the new hotels the hotel will also have to compete in the corporate market to achieve occupancy. They will be able to offer moderate corporate rates due to the size of the property, and due to the location we can expect companies and individuals visiting for meetings with ministries etc to possibly choose this location. Hyatt used to be a go od location as we are only a 5-10 minutes drive from the parliament and several ministries. quartette Seasons hotel is scheduled to open late 2011. Park Hyatt is currently the only official protocol hotel in Baku, but it will mainly lose this status once Four Seasons is opening. The hotel will be more or less purpose built to host high-ranking government officials, diplomatic visits, VIPs etc., with a 3-bedroom Presidential suite and several 3-bedroom and 2-bedroom suites and a room type called Deluxe deluxe with two king beds in the same room (suited for the American- and Asian market). Four Seasons will also have a 330 m2 ballroom. Sheraton is still a project to rebrand the Airport hotel (ex Holiday Inn)Sustainability of Hyatt Baku HotelsHyatt Hotels Baku has started operating in Azerbaijan since 1995. First, Hyatt Regency was opened in 1995 after the urge on of Century (Baku-Tbilisi-Ceyhan oil pipeline). wherefore in 1999 due to the high demand Park Hyatt was opened next to the Hyatt Regency. Till 2004 both of the hotels were very strong and closely alone in the market. The only competitor was Radisson SAS. In 2004 another brand Park Inn penetrated into the market. Since then the market share of Hyatt Hotels in Baku is fall slightly. Because still the demand is high and accommodation facilities are not enough to meet the need. Currently, Baku features only a few luxury hotels run by international chains the Hyatt Regency, Park Hyatt and Radisson SAS, Park Inn and Airport Hotel. If Azerbaijans Eurovision contestant, Safura, had triumphed at the annual pop extravaganza this year, Baku would not have had the facilities to host the event in 2011, noted Faig Gurbatov, national coordinator of the governments Tourism Development Project, an initiative run jointly with the United Nations Development Programme.Since the 1995 to nowadays both of the Hyatt Hotels in Baku were operating very successfully. This is a main factor showing its sustainability.DemandDema nd for Hyatt Regency and Hyatt Park (Baku) is quite high. The average occupancy rate (annually) is around 69%. In high seasons this figure increases up to 90-95%.Target MarketOne of the components needed to apply hotel revenue management is market segmentation. It allows you to target and market to a variety of consumer groups with different behaviour with an offer that matches their needs and budget level.Your hotel market segmentation shall military service to identify the purpose of the trip either business or leisure. The price does not decide of the market segmentation. Clear distinction must also be achieved between individual and group business .The market segmentation shall help you identify the trends of your businessLength of StayDay of Weeks staysTotal Revenue per room, Total Revenue per clientLead TimeCancellationNo express ratioDue to the last trends in Azerbaijan 3 industries are increasing rapidly e.g., oil business, pharmaceutical industry and information telecomm unications sector. Guests from the above mentioned industries are coming to stay at Hyatt very often. Also, the number of governmental officials and walk-in tourists is high enough.Maritz guest satisfaction survey (Benchmarking)Since the competitor hotels give wrong information, Hyatt International has intractable to change their strategy. Now, Hyatt Hotels are not doing benchmarking. Hyatt Hotels Baku uses the services of Maritz.Maritz is a guest satisfaction survey. Maritz protects the data about the companies by the world-class policies and procedures. Maritz has developed a security program which includesPhysical certification and ControlsNetwork Architecture and SecuritySystem and Remote Access ControlsApplication SecurityDatabase SecurityCall Centre SecuritySecurity AdministrationIntrusion DetectionChange ManagementData Back-up and RetentionBusiness Continuity and Disaster RecoveryGuest Satisfaction SurveysAs many hotel chains Hyatt hotels International slow the guest satis faction level. In order to obtain the information about the service quality and better to understand the needs and wants of the guests.Hyatt Hotels Baku is also conducting such kind of surveys in order to get the needed information. Mostly the comment cards are used in hospitality sector. Either the cards are put on the table in the rooms or reception provides with comment cards at the check out.As I have mentioned already, I had a meeting with the sales marketing manager of Hyatt Hotels Baku. She showed me a guest comment card.How would you rate the quality of the food?How would you rate the service quality?Please rate the cleanliness of the facilities.Please rate the friendliness of the staff.Please rate your overall experience.How likely are you to refer us to a friend?Each question can get minimum 1, maximum 5 points from each respondent. The points from each respondent per question are added together. Then they calculate the percentage out of the maximum e.g., 3 respondents a nswered the 1st question and the results were 5, 4 and 3 points.5+4+3=1212* light speed/15=80%(15) is the maximum number of points for 3 respondentsWith the results of this short survey conducted among the guests of Hyatt Baku Hotels you can get to know in the chart below common fig 1 Guest satisfaction survey chartGuest portfolio of Hyatt Hotels Baku by the regionsThe guest of Hyatt Regency and Park Hyatt are very multi-national. All around the world guests come to stay at Hyatt. Mainly the guests of Hyatt Hotels Baku are Europeans, from GCC and North America.SWOT AnalysisFigure 3StrengthWeaknessesInternationally recognized brandGlobal reservation system with the link to all GDS distributorsQuality service and facilitiesExcellent FB choicesKnown Health Fitness facilitiesExtensive room suite inventory with two hotelsIncreased sales presenceNFPA standard life safetyMulti lingual/ international staffWWSOsSome companies perceive Hyatt as expensive Hotel considering it only for the managementLocation away from the city business district is a barrier to some companiesAll hotels offer complimentary Internet facilities, unlike Hyatt, where the service is perceived too expensive by corporate travellersOpportunitiesThreatsBrand awareness for potential acquisition.To be in line with modest technologies and systemsConstantly work on improvementsActive promotion on local marketUpscale fitness facilities is a very strong decision making point for hotel choice on the marketLuxury room inventory and good balance between suites and standard rooms is a strong asset to target any business opportunities in the marketContinue building necessary networking and be aware of latest market trendsAdditional distribution channelsBrand restrictions do not allow to compete with lower brand rate offersCreate inconveniences in acquisition of leisure businessInternet is still very expensive, thus it affects in decision making process for most of organizations

Tourism And Its Impact On Nation Branding Tourism Essay

Tourism And Its Impact On Nation branding Tourism EssayHow a country is perceived, both(prenominal) domestically and from abroad, from the quality of its goods and services, to the cuteness of its kitchen-gardening and its crookistry and investment opportunities, to its politics, economic policies and foreign policy, can be shaped under a brand.In this section, we leave alone focus on tourism, its affect on nation branding, its effect on GDP and the benefits of tourism branding. In the latter part of this section, we be going to dissect the tourism industries of India and Malaysia, their successful tourism campaigns, and further scope of melioration in the respective beas. We will also try to enumerate what are the major constituents of a tourism industry in all country and their relative importance, in the two countries taken as our focus areas.The early record of tourism tells us that multitude jauntled from one dictate to a nonher in general because of food or shelter. But in due course of time, large scale mobility of people was ca utilize by the natural elements of human pressure, livelihood or a better standard of living.In the words of UNESCO, tourism is a traditionalistic instrument, which enables culture to be rehabilitated and make cognize to the rest of the world. Tourism has become a popular leisure activity. International tourism activities throw gr knowledge by leaps and bounds in the past historic period. With the dismantling of national boundaries, the tourism scenario is changing. in that location is a steady increment in the event of tourist arrivals and much satisfactorily the average outlay of foreign tourist has gone up.Tourism is vital for numerous countries such as Egypt, Thailand, Malaysia and Maldives and last but not the least, India. The associated goods and service industries in these countries have sprout to aid the tourism industry. These intromit ecstasy services, hospitality services such as acco mmodations including hotels and resorts, and entertainment venues standardized amusement parks, shopping malls and casinos etc.It is universally authorized that government progression of tourism is a good idea that brings excellent return on investments. It generates jobs like no other, and its development also leads to development of infrastructure, pedagogy and related industries.However, promoting tourism successfully requires setting a context that will allow the tourists to appreciate what is on offer. THAT context is the brand or the overall kitchen stove of a country.If a country is widely viewed as secure, modern, clean and efficient, chances of getting tourists to frequent attractive destinations are good. If a nation is known for its alone(p) features whether they be cultural, manmade or natural, in that respect will a positive curiosity towards them encouraging tourists to discover first hand virtuallything rude(a).On the other hand, if a country is known for ci vil war, crime and corruption, inadequate infrastructure or unfriendly population, inviting tourists to your country is a mammoth task. They either require pretence of not existing, or there will be a lot of convincing to be done that it doesnt impact the turn on cause in any adverse manner. tourer choice behaviour is one of the most take uped studies by today. phaetons take into account the various factors in terms of facilities, local attractions etc, before choosing their destination. topical anaesthetic attractions, accessibility, facilities are some of the factors that generate tourist flow to a particular location. Absence of any of these facilities may deter the tourists from travelling.Hence, tourism has to be seen in totality and as comprising of its constituents mainly attraction, hospitality and the sustain facilities in the country. We are going to look at each of them in the pursuance pages. The model that this section follows is as underAttractionsAtourist att ractionis a place of interest wheretouristsvisit, typically for its inherent or exhibited cultural value, historical significance, natural or built beauty, or amusement opportunities.Attractions are the major factors, which ensure the flow of domestic or international tourists to a ad hoc place. many examples include historical places,monuments,zoos,aquaria,museumsandart galleries,botanical gardens, buildings and structures (e.g.,castles,libraries, reasonprisons,skyscrapers,bridges), nationalparksandforests, theme parksandcarnivals,living recital museums,ethnic enclavecommunities,historic trainsand cultural events.The history of attractions has often been inextricably linked with the development of travel industry in any country. It can be assumed generally that older attractions (either manmade or natural) were not designed to appeal to travellers. Some of the best examples include the Tajmahal, Niagara Falls and the Pyramids.Most modern tourist attractions on the other hand, h ave been purpose-built for visitors, like theme parks or casinos. However, in the Asian context, this may differ as the attractions are generally perceived as more elaborate culture and history. The definition of attractions has been changing over time and a some broad classifications of tourist attractions can be as followsNaturalMan-MadeOutdoorIndoorHeritage BasedPurpose Built for tourism picky Global EventsLocal Festivals/EventsDrawing Power (high)Drawing power (low)The growth of small local attractions has also been manifold due to an increase in the number of independent off-beat travellers. Interest in exotic destinations and wildlife has led to the development and upkeep of modern zoos and safari parks.The continuing trend of increased leisure time, greater mobility and more disposable income has led to a boom in the attractions sector. Parallel attractions like theme parks have also emerged, and a number of shopping centres and waterfronts have become tourist attractions i n their own right.Culture and TourismCulture is a human construct, existing in representations and understanding by the people. Culture defines a society in a way which makes it different from the next.Contemporary societies are not isolated, insular entities. There is a constant exchange of ideas, beliefs and faiths travel and tourism undoubtedly institute a significant role in this.Culture and creative industries are being increasingly used to promote destinations and enhance their competitoryness and attractiveness. Many locations are now developing their tangible and nonphysical cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace.People, when they visit a country or a destination or a city, are always keen to visit the sites that are grave, the places of distinction, the scruple is always what is there to see, what is there to experience and the destinations provide further encouragement through the printed mat erial, the information, the brochures that they provide to visitors. There are also wider benefits of developing relationship betwixt culture and tourism such as enhanced image and support for the cultural sector. Culture creates distinctiveness in a crowded global market.Local communities are beginning to come together to develop cultural products for tourism rather than competing directly with one another. New policies are likely to feature new structures and projects involving public-private partnership and bringing together a wider range of stakeholders to use culture not only to make destinations attractive for visitors, but also to promote regions as destinations to live, work and invest in. Local communities are not only hosts they define the sense of the place, providing cultural experience for tourists.Culture in all its forms is likely to human body satisfyingly in the tourism product and promotion of most regions, even those which have traditionally relied on their na tural assets, such as sun and shore or mountains, for their attractiveness. Destinations are also trying to increase their comparative advantage by adding to their stock of cultural attractions. They are also trying to develop their intangible culture and creativity.Culture creates true(p)ity and distinctiveness in the global tourism market. In this regard, tourism experiences that can connect people and visitors to local cultures are precise important. In many cases, destinations are also linked to specific cultural events (e.g. connected to famous places, people or historical events) which can also play a catalyst role in this development.The Cultural Heritage of India is a vibrant mosaic of lively and magnificent colours. Indian Culture encompasses a unique blend of food, fashion, festivals, dance and music that spellbound the four corners of the world in its euphoric nature.India is a popular destination and boasts a cultural heritage that is expense exploring. As a tourist one has many choices to explore from cuisine to dances to music. All diverse in nature encompass to form the culture of India. in truth few countries in the world have such an ancient and diverse culture as Indias. Dating back to over 5000 years old civilization, Indias culture has been enriched by successive waves of migration which were absorbed into the Indian way of life. The Indian culture comp facelifts of Indian music, Indian Dance, Indian cuisines, costumes and Indian Festivals.Internet has also become a universal tool which offers the possibility to tourists to package destinations and events with accommodation and travel.Architecture and TourismBecause tourism is such an enormous industry, which involves monuments, museums, and other special purpose buildings, it is not a phenomenon that can be controlled. It always stands within the cultural and political conditions of the environment, and the tastes and habits of tourists thronging a place.Everything from historical mo numents to exotic vacation destinations has been redesigned and packaged for mass consumption. As a result, the histories of specific sites have been re-conceptualized. Some have been preserved and celebrated, while others have been left to decay. Monuments like the Tajmahal or the Cellular Jail were not built for tourist purposes hitherto they have been converted into one now.A more contemporary example of construction for attraction, and certainly one that is totally synonymous with its location is the Eiffel Tower in Paris. The association is incredibly strong and more astound given the fact that Eiffels structure to celebrate the Worlds Expo was designed for disassembly and should have come polish up in 1909 after just 20 years.Possibly the biggest construction sites of all are to be found today in the Middle East which has made huge strides to develop other sources of wealth including tourism, by constructing hotels and islands. Dubai has made the biggest splash, with the B urj Al Arab embedding deep in everybodys psyche.One of the best architectural tourism spots in the world is China. Chinese architecture ranging from the various dynasties that ruled it has undergone a great evolution. People recognize Chinese architecture fromThe Great Wall of Chinaand the pleasing pagodas. But there is more to Chinese architecture than that. People who are interested inarchitecturewill find China to be a virtual unexplored region which has some of the best monuments and buildings. Chinais a country of architectural marvels both ancient and modern and it is one of the best tourist destinations for people who love architecture. Some notable Chinese architecture that are a must see are Terra Cotta Warriors in the Mausoleum of Qin Shi Huang in Xian, the Hanging Temple, forbid City etc.In Budapest, an eastern European country, architectural tourism has been promoted very well. Monasteries, churches, caves, Basilica etc are some well known attractions which pulls throng s of tourists here annually. archives and TourismTourism is a powerful economic development tool. Tourism creates jobs, provides new business opportunities and strengthens local economies. When heritage and history is paid attention to and used to our advantage, it also helps to protect a nations natural and cultural treasures and improve the quality of life for residents and visitors alike.In the past, the tourism industry saw its primary role as marketing ready products to travellers, such as package tours to Mumbai. But countries are now looking for new ways to attract travellers, and today culture and history are more likely to overlap than any other domains.A concrete example is India, which with its potpourri of different religions and faiths, is a centre for people from countries following similar faith. Tourists from countries like Thailand, Indonesia or Burma (which follow Buddhism as well) desirous of visiting Bodhgaya are attracted to the history and heritage of the count ry. This can be exploited to promote history and heritage tourism making India a lucrative destination for people sharing the selfsame(prenominal) faith. Also an example is the International Kite Festival held in Gujarat every year, which is slowly turning into a big crowd puller year after year.Cashing in on the history of a place and promoting heritage tourism refers to travelling to experience the places and activities that authentically represent the stories and people of the past and the present. victuals and TourismFood is something an increasing number of us remember from our travels. identical never before, holiday makers are choosing where they go by what they can put in their stomachs.Food is a manifestation of a destinations culture which can be invaluable for giving travellers a hands-on experience. You can open a different door with every meal. The last few years has seen an incredible gap in the way holidays are created and marketed, and that is because people dem and authentic experiences. Eating traditional dishes is considered very important on a holiday. People also willingly miss meals in their hotel or resort to try out local restaurants. Tourists are becoming more experimental as well as educate in what they eat during a vacation.Supermarkets have also played a major role in making foreign foods more available. Food festivals are another crowd puller. Singapore hosts an annual food festival each July celebrating a different aspect of its culture. The colourful opening of theWest Bengal TourismandFood Festivalis a reflection of the states positive efforts to boost the tourism sector.Indian cuisine ranges from the simple and bland to the lavish and complexly pungent. Each region has its specialty cuisine, though some dishes are available throughout the country. All the states have their own signature dishes which are world famous and tempt the tourists to visit those states, for having an authentic experience. Indian sweets and various varieties of tea, especially Assam Tea, boost tourism in India. The cooking styles and flavours of every region of India is unique and differs from each other. While Kashmir is famous for its 24-course banquet- the Wazwan coastal Goa, Kerala and Bengal secern in fish, seafood and coconut-based dishes. Gujarat and Tamil Nadu are the best states to taste vegetarian specialties. Bengal, Bikaner and Delhi are particularly famous for sweets.Food tourism includes all unique and memorable food experiences, not just four star or critically acclaimed restaurants. Price is not necessarily indicative of quality. According to industry research, true food tourists are utterly happy at a roadside caf in the middle of nowhere, as long as there is something memorable around their visit. channeliseRelevancethough transportation as a topic can be discussed independently, tourism cannot thrive without travel. Transportation is an integral part of the tourism industry. It has been largely due to th e improvements in mobility that tourism has expanded to such a stage.Transportation links various cities and countries in some cases. Tourism is all about travel, and the role of transportation in its operation cannot be overemphasized. Accessibility and tourism activities have broken barriers and opened formerly off-the-beaten-track areas to visitors through aggressive marketing of some far-off paradise with the availableness of transport.It is, more often than not, seen as only that part of tourism which is in charge of bringing the tourists to their destinations provide a means of getting around the place and leaving it once the stipulated duration is over. In fact, the transportation system of a tourist destination has a huge impact on the tourism experience which explains how people travel and why they choose different forms of holidays and destinations. Access to tourism sites relies heavily upon the state of infrastructure, and the efficiency of the public transport system.To urists arriving at international cities shoot mobility and few decide (or can afford) to hire privatetransport. Because of this, the publictransportsystem is an essential service for this population, especially in cities large enough to need bus, metro and train systems. However, in congested cities with weak publictransportnetworks, the influx of tourists exerts redundant demand pressure on thetransportsystem.Modes AvailableThere are five modes of transportation, based on the physical characteristics of the service offered and the right of way over which a transportation carrier operates. These are air, highway, rail and water, put in decreasing order of speed. All modes of transportation are regulated in some manner, be it economic or non-economic.Economic regulation has been cut back in a number of transportation markets in recent years, beginning with domestic airline deregulation in the United States in the late 1970s. Since then, many other countries have deregulated their national transportation systems to some degree, including air, highway and rail. Internationally, economic regulation has been reduced in some markets, with the European Union being a prime example of including not only air but other modes as well.Passenger transportation plays a critical role in find out the success or failure of nearly every segment of tourism. Without a reliable and economic form of passenger transportation to, from and within a destination, tantalizing tourists to visit that destination may be very difficult. Island economies like Hawaii, Andaman Islands or Malaysia are almost fully dependent on air transport access.Off-beat destinationsThe transportation carrier may also become a destination in its own right, such as a few cruise liners in areas like Singapore, Malaysia, Caribbean and the Mexican Riviera. Other forms of transportation serving as destinations include Palace on Wheels, The Orient Express etc.For about the past four years, the travel industry i n Asia and the Pacific has been undergoing a dynamic change, and the growth of low cost carriers has been cited as the single most important factor currently plastic the regions airline industry. Thus at the same time, tourism has also had a major impact on transport modes and networks through its ability to supply additional motivations for leisure and business travel.Due to the intensity of worldwide competition and product parity, positioning strategies will become a strategic weapon for tourism destinations. Tourist destinations, for example resorts which can be mean(a)ly similar, can succeed in developing strong and differentiated brands through excellent access to transportation facilities.Transport policies and ratiocinations of governments can play a big role in the destinations available to tourists. If the public sector does not cope with the demand in terms of transport infrastructures, tourism industry might not develop in those regions.HospitalityHospitalityis the r elationship between guest and host, or the act or exercising of being hospitable. Specifically, this includes the reception and entertainment of guests, visitors, or strangers,resorts, membership clubs, conventions, attractions, special events, and other services for travellers andtourists.Hospitality is about compensating/equalizing a stranger to the host, making him feel defend and taken care of, and at the end of his hosting, guiding him to his next destination. Cultures and subcultures vary in the extent to which one is expected to show hospitality to strangers, as oppose to personal friends or members of onesin-group.The tourism industry has several components food, accommodation, place of attractions, transportation etc. All these components are related to hospitality. Hospitality and tourism experiences have important emotional dimensions that traditional marketing tend to underplay. By understanding the hospitality-based transaction between guests and hosts, marketers an d commercial operators can deliver customers experiences through which to build customer allegiance and a robust business better able to withstand. The guest and host relationship has a long tradition, pre-dating modern hospitality and tourism businesses by thousands of years and universally evident across all societies.Hospitality creates an impression of hosting and hospitableness, which prioritizes guest experiences.The Indian civilization is one of the oldest on earth, and like every culture has its own ducky stories including some on hospitality. That of a simpleton readily sharing his meagre morsels with an uninvited guest, only to discover that the guest is a God in disguise, who rewards his generosity with abundance. That of a woman who lovingly cooks up all theKhichdi she can afford, for everyone who is empty till one day when she runs out of food for the last hungry person to whom she offers her own share, and is rewarded by the god in disguise with a never ending pot of Khichdi. Most Indian adults having grown up hearing to these stories as children believe in the philosophy of Atithi Devo Bhava, meaning the guest is God. From this stems the Indian approach of graciousness towards guests at home, and in all social situations.Benefits of Tourism BrandingWhile many regard branding as simply creating a new look and tagline, if done correctly, a genuine brand management schema should positively influence all aspects of a nation.The reputation of the country we live in, work and study matters. An attractive and distinctive identity makes it easier for a city (and its citizens) to be preferred in any competitive setting because the place is seen to have qualities that resonate positively with key audiences and can enhance the well-being of its citizens.We can accommodate different campaigns for a country. They can include exports, education, foreign trade etc. All these should contribute to a clear identity of a nation.It is the tourism promotion in whatever form (advertising, PR, websites etc) that will have the biggest impact on the attitudes to a nation. Tourism is the acceptable public face of a national brand.Clarke (2000) has place six benefits of branding related to tourism destination products (TDPs)As tourism is typically high involvement, branding helps to reduce the choiceBranding helps in trim the impact of intangibilityBranding conveys consistency across multiple outlets and through timeBranding can reduce the risk factor attached to decision making about holidaysBranding facilitates precise segmentationBranding helps to provide a focus for the integration of producer effort, helping people to work towards the same outcome.Impact on GDPFocussing exclusively on India in this section the tourism industry has contributed enormously in the flourishing graph of Indias saving by attracting a huge number of both foreign and domestic tourists travelling for both leisure and business purposes.As per the Travel and Tou rism scrap Report 2009 by the World Economic Forum, India is ranked 11th in the Asia Pacific region and 62nd overall, moving up three places on the list of the worlds attractive destinations. It is ranked the 14th best tourist destination for its natural resources and 24th for its cultural resources, with many World Heritage sites, both natural and cultural, rich fauna, and strong creative industries in the country. India also bagged 37th rank for its air transport network. The India travel and tourism industry ranked 5th in the long-term (10-year) growth and is expected to be the second largest employer in the world by 2019.The hotel and tourism industrys contribution to the Indian economy by way of foreign direct investments (FDI) inflows were pegged at US$ 2.1 billion from April 2000 to March 2010, according to the Department of Industrial Policy and Promotion (DIPP).According to the Travel Tourism Competitiveness Report 2009 brought out by the World Economic Forum, the contrib ution of travel and tourism to gross domestic product (GDP) is expected to be at US$ 187.3 billion by 2019. The herald also states that real GDP growth for travel and tourism economy is expected to achieve an average of 7.7 per cent per annum over the next 10 years. exportation earnings from international visitors and tourism goods are expected to generate US$ 51.4 billion (nominal terms) by 2019. Furthermore, the sector which accounted for 6.4 per cent of total employment in 2009 is estimated to rise to 7.2 per cent of total employment by 2019.Deeming the growing rate of the tourists arrival in the country, the Indian tourism industry designed a wide spectrum of holiday packages and cheaper airfares to attract more tourists. The booming success of Indian tourism industry has led to a drastic change in the hospitality department as well. The increase in the ratio of tourists resulted in the increase of room rates and also setting up of a wide range of hotels and other residing area s. The Indian tourism industry offers online booking system, one of the basic proofs of technological advancement in this sector. These online bookings are applicable for booking the air tickets via Internet by enter on to the website and also booking the hotel room of the place to be visited. The Role of Tourism Industry in India GDP also features medical tourism that includes traditional therapies like yoga, meditation, ayurveda, allopathy and other conventional systems of medicines is currently estimated at USD 333 million and is most likely to reach USD 2.2 billion by the year 2012.Analysis of India as a preferred tourist destinationTourism is the largest service industry in India. As we have seen in the previous section, it plays an extremely important role in the Indian economy by direct as well as indirect impact.Countries such as USA, UK, Singapore, Thailand and Australia feature high on the list of favourite tourist destinations. Which leads us to the million dollar questi on Where does India stand among other Preferred Holiday Destinations?India is a Land of all seasons, where beauty beckons, culture echoes, salmagundi delights and tradition talks. Those who reach India are greeted with a gracious Namaste, Namaskaaram, Vanakkam or Sat Sri Akal denoting warmth, hospitality and respect a tradition in tune with the countrys age-old apothegm Atithi Devo Bhava where the guest is treated as God. The Incredible India campaign focuses on the hospitality of our country, and the pristine and undiscovered lands it offers. The campaign has been running successfully for some time now, and has succeeded in pulling both domestic and international travellers to Indian destinations.Graciously endowed with mist clad mountain ranges, deep blue seas, enigmatic deserts, golden beaches, emerald fleeceable valleys, palm fringed backwaters on the one hand and unique art forms, exciting fairs and festivals, interesting pilgrim centres, exclusive heritage sites, royal for ts, majestic monuments, architectural marvels and exotic flora and fauna on the other, this legendary land is unique in all aspects it is no wonder that India has emerged as one among the Top Five Tourist Hotspots of the world, with a tremendous increase in tourist traffic all through the year.Many factors have been collectively responsible for boosting our countrys economic reserves and the impact of Indias economic growth on tourism is increasingly being felt in niche sectors.India abounds in attractive and well-preserved historical sites, ancient monuments of architectural grandeur and not-so-ancient mosques/durgahs, churches and places of worship of other diverse faiths.India is also known for some of its fine beaches like Goa, Mamallapuram, Kovalam, Pondicherry, Puri-Konark etc. In addition island tourism has been developed at Andaman/Nicobar and Lakshadweep Islands.All across the country are wildlife sanctuaries whose areas extend over several thousands of square kilometres, where wildlife can be observed in their natural surroundings. Each bema supports several species of wildlife, being well known for one particular species. In some cases, there are rare or even endangered species.India is a land of fairs and festivals with atleast one fair in each day of the year. These fairs and festivals add colour to the social life of Indian people. Some of the important fairs and festivals are Pushkar fair in Rajasthan, Crafts Mela at Surajkund, Holi in North India, Pongal in Tamilnadu, Onam in Kerela, Baisaki in Punjab, Bihu in Assam, Dance festivals at Khajuraho and Mamallapuram etc. India has a treasure trove of handicrafts for any discerning shopper, in truly remarkable variety of styles and prices.Over the years, India has developed world standard accommodation infrastructure for entertaining the visitors. There are about 60,000 classified hotel rooms in India and about 35,000 rooms are under construction. These hotel rooms scattered in various cities are o f varying price range. Some of the major hotel chains in India are the Oberois, Taj Group of Hotels, Welcome Group of Hotels and India Tourism Development Corporation Hotels.Despite the fact that India has a wealth of amazing places waiting to be seen and appreciated and an unbeatable tourism potential, India receives far lesser tourists compared to other relatively smaller countries.Most foreigners who visit India for the first time are heard complaining aboutOver priced Hotel roomsCorrupt autos and taxi drivers waiting to take them for a ride, literallyLack of proper infrastructure wonder and chaos at the airportUnhygienic conditions etcProbable Areas of ImprovementIndia is well known for personal bonding and relations with their tourist customers. What will be assure for India is the effectiveness of proactive relationship building strategies undertaken by India.India should focus on building and maintaining strong tourist relationships. It should also note that the selection an d training of tour guides who are directly dealing with the tourists is undertaken properly. Accordingly, the holiday destination managers may undertake certain measures to improve the status of the dominant factors, which will ultimately lead to the improvement in visitors perception towards India as a tourist destination. Hence expertise and communication, and familiarity with tourists are the most effective relationship-building strategies.The next effective strategy could be expend in

Stephen King Essay -- Biography

Stephen big businessman is known by many as a successful author, but every author is l unmatchablesome(prenominal) as good as his or her works. business leader has produced various types of works such as short stories, novels, novellas, screenplays, and comics. His work has been the most important bridge amidst the revulsion genre and literary respectability from the late 1960s and 1970s up to the present time (Hoppenstand 3). Stephen Edwin powerfulness was born September 21, 1947 in Portland, Maine. He is the sulfur son of Donald Edwin and Nellie Ruth King. When King was two years old, his capture, a captain in the merchant marines, went out to buy a pack of cigarettes and neer returned. Nellie, Kings mother, raised King and his adopted older brother David. The family under the care of Nellie experienced many hardships and moved often as she looked for work. The family lived in Maine, Massachusetts, Illinois, Wisconsin, and Indiana. When King was six years old, the famil y finally settled in Stratford, computed axial tomography (Hoppenstand 8 Stephen King). In 1958, when King was eleven years old, the family moved to Durham, Maine. This was where King discover that he had something in common with his father. In the attic of his aunt and uncles garage he discovered an old trunk that contained a box of his fathers books, including some by horror writer H.P. Lovecraft, and some of his fathers attempts as writing short stories. Kings teachers reported that one of his sterling(prenominal) passions was writing stories of his own, which he started doing at age six (Hoppenstand 8 Stephen King). Stephen Kings life has influenced his works and served as an important source of inspiration, which is bare in his education and early writing experiences, his nom de guerre Richard Bachman, and his near-fatal acc... ...hard Bachman, but its not true. I know him and I believe he lives in Connecticut I am not Richard Bachman, I know who he is, and I cant tell Ba chman is indeed a pen-name, for a superannuated hippie-type who lives in spick-and-span Hampshire. I know who he is, and tell you with no qualms at all that he is authentically crazy (Wood 148). King credits the name for his pseudonym to a book by Richard Matheson that was on his desk and Bachman-Turner Overdrive that was playing on the radio when his publisher called to ask what pseudonym he wanted to use (Wood 148).King has locomote familiar even to those who have not read any of his works. Although he tries to maintain a degree of privacy for himself and his family he does have a gritty public profile. King was in the news in 1999 when he was struck by a van while out for his daily crack and suffered near-fatal injuries. Stephen King Essay -- BiographyStephen King is known by many as a successful author, but every author is only as good as his or her works. King has produced various types of works such as short stories, novels, novellas, screenplays, and co mics. His work has been the most important bridge between the horror genre and literary respectability from the late 1960s and 1970s up to the present time (Hoppenstand 3). Stephen Edwin King was born September 21, 1947 in Portland, Maine. He is the second son of Donald Edwin and Nellie Ruth King. When King was two years old, his father, a captain in the merchant marines, went out to buy a pack of cigarettes and never returned. Nellie, Kings mother, raised King and his adopted older brother David. The family under the care of Nellie experienced many hardships and moved often as she looked for work. The family lived in Maine, Massachusetts, Illinois, Wisconsin, and Indiana. When King was six years old, the family finally settled in Stratford, Connecticut (Hoppenstand 8 Stephen King). In 1958, when King was eleven years old, the family moved to Durham, Maine. This was where King discovered that he had something in common with his father. In the attic of his aunt and uncles garage he discovered an old trunk that contained a box of his fathers books, including some by horror writer H.P. Lovecraft, and some of his fathers attempts as writing short stories. Kings teachers reported that one of his greatest passions was writing stories of his own, which he started doing at age six (Hoppenstand 8 Stephen King). Stephen Kings life has influenced his works and served as an important source of inspiration, which is evident in his education and early writing experiences, his pseudonym Richard Bachman, and his near-fatal acc... ...hard Bachman, but its not true. I know him and I believe he lives in Connecticut I am not Richard Bachman, I know who he is, and I cant tell Bachman is indeed a pen-name, for a superannuated hippie-type who lives in New Hampshire. I know who he is, and tell you with no qualms at all that he is authentically crazy (Wood 148). King credits the name for his pseudonym to a book by Richard Matheson that was on his desk and Bachman-Turner Overdrive that was playing on the radio when his publisher called to ask what pseudonym he wanted to use (Wood 148).King has become familiar even to those who have not read any of his works. Although he tries to maintain a degree of privacy for himself and his family he does have a high public profile. King was in the news in 1999 when he was struck by a van while out for his daily walk and suffered near-fatal injuries.

Holocaust-concentration Camps Essay -- essays research papers

Concentration CampsConcentration Camps were a big part of the Holocaust. My first topic is the soaking up plurality Dachau. Then I will talk about another tautness refugee camp called Bergen-Belsen. After that, I will tell you about the tightfistedness camp Treblinka. Finally, the last parsimony I will talk about is Auschwitz-Birkenau. Describing these camps will inform you that slow-wittedness camps were a huge part of the Holocaust.Dachau was a scourge concentration camp of the Holocaust. Dachau was built in 1933. At first, it was a extermination camp for Jewish people and political prisoners. Then it became a full-time concentration camp for prisoners. In 1943, the Nazis decided to force the occupants into back-breaking labor. The Nazis made the prisoners make arms and supplies for the war. At this camp, they performed brutal medical experiments on the prisoners. Over 3,500 people had experiments performed on them and well-nigh all died. When the war was coming to an en d, the United States liberated over 32,000 prisoners on April 29, 1945. This was one of the well-nigh annihilating concentration camps of the Holocaust.Bergen-Belsen was another horrifying concentration camp. This camp was a holding center camp. This means that the people that were sent there were going to be kept there until they died, or until the war was over. The people at this camp were usually killed by diseases like tu... Holocaust-concentration Camps Essay -- essays research papers Concentration CampsConcentration Camps were a big part of the Holocaust. My first topic is the concentration camp Dachau. Then I will talk about another concentration camp called Bergen-Belsen. After that, I will tell you about the concentration camp Treblinka. Finally, the last concentration I will talk about is Auschwitz-Birkenau. Describing these camps will inform you that concentration camps were a huge part of the Holocaust.Dachau was a devastating concentration camp of the Holocaust. Dachau was built in 1933. At first, it was a extermination camp for Jewish people and political prisoners. Then it became a full-time concentration camp for prisoners. In 1943, the Nazis decided to force the occupants into back-breaking labor. The Nazis made the prisoners make arms and supplies for the war. At this camp, they performed brutal medical experiments on the prisoners. Over 3,500 people had experiments performed on them and most all died. When the war was coming to an end, the United States liberated over 32,000 prisoners on April 29, 1945. This was one of the most devastating concentration camps of the Holocaust.Bergen-Belsen was another horrifying concentration camp. This camp was a holding center camp. This means that the people that were sent there were going to be kept there until they died, or until the war was over. The people at this camp were usually killed by diseases like tu...