Multimedia Essay Example | Topics and Well Written Essays - 2000 words - 1

Multimedia - Essay Example the Academy for Educational Development with the task of creating a training program in order to assist local media houses in comprehending the complexity of influenza so that they can report it to the public effectively (Truss 2010, p. 15). Health promotion requires both social marketing and media advocacy, which highly determine the effectiveness of this endeavour (Pechmann & Knight 1994, p. 236). Social marketing endeavours to create and incorporate marketing ideas with other different approaches in order to persuade actions, which benefit people and societies for a much greater social good. It seeks to incorporate research, theory, best practise, audience, as well as partnership insights, so as to enlighten people on the delivery of competition sensitive plus segmented social change programs, which are efficient, effective, sustainable and equitable. Media advocacy, on the other hand, is the tactical use of news-making in order to support public debate along with generating socie ty support for transformations in society policies and norms through TV, newspapers and radio (Grossman & Chaloupka 1997, p. 290). Public members are the final decision-makers and opinion leaders in today’s world so you can imagine the effect an effective health promotion advert on TV on the effects of smoking can do to them. This paper will plan a health promotion media resource, TV, for smoking. The main purpose it to discuss how television can be used effectively to pass a message across that smoking is harmful to peoples’ health. Cigarette smoking remains one of the main causes of early death in a majority of countries; 20% of all deaths. Research has revealed that people who smoke are more prone to die from smoking compared to any other cause of death (Lefebvre 2011, p. 54). In the United Kingdom, smoking has taken away the lives of over a million citizens in the form of heart disease and cancer in the past decade and researchers have tagged it as the main contributor to the